Some local Pawleys Island businesses were treated to delicious cupcakes and pastries on Wednesday, November 13, 2019.

Why?

Incredible Edibles Bakery Owner Nancy Knarr says why not?

"Giving to the businesses helps build local support. Without locals, where would we be? We have to be here for each other."

Knarr and her staff are well-known for their award-winning wedding cakes, however, many people do not realize she has a retail bakery shop at Pawleys Station, 10126 Ocean Highway. 

The location has been open for more than a year now.

Delivering unexpected treats to local businesses not only gives Knarr the opportunity to let others know about the shop, but puts a face with the baked goods.

And people remember.

"I have lots of folks see me and my face and they know Incredible Edibles. It's when I bring some cupcakes to them they ask about the cakes, you know, baby cakes. That's when I can tell them about our retail location being open."

Incredible Edibles is offering free delivery to Pawleys Island locations, including businesses.

If you are having a customer appreciation event, staff meetings or client consultations, give them a call. They can bring some amazingly good treats to help keep everyone in a great mood.

​And remember, it's all about locals supporting locals. 

A special Valentine's event was held at Incredible Edibles in partnership with Coastal Wine Boutique at Pawleys Island, providing a waffle bar and bottomless mimosas.

A huge turnout was the result. People raved over the flavored mimosas, especially the blueberry. 

Awesome toppings were provided, including bananas foster, rehydrated dates and whipped cream. 

Here are some photos from the event.

Not sure what a cake tastes like from Incredible Edibles? Want to try it before you buy the full cake? You can do that.

The bakery features a 'baby cake' that resembles their full-size counterparts at a fraction of the cost. And you get the full flavor, too.

​Go by and see Nancy and her staff and let them introduce you their heavenly world of cakes!

Last Saturday was an incredible day for Nancy Knarr. The owner of Incredible Edibles has an extensive history in dropping jaws and pleasing taste buds with her wedding cakes. She and her team have been at for more than 20 years. Timing's everything, though. And it was time to spoil the masses with those awesome pastry edibles.

Knarr, Pastry Chef Heather Angus and Head Decorator Miriela Ross held a grand opening for their retail shop. The excitement could barely be contained in the elegant shop that day. It was truly an epic and gorgeous event. 

Guests were greeted with free cupcakes and sweet smiles. You could feel the humbleness in the air as all involved made sure everyone was having a great time. A gentleman by the name of Angel was a Godsend. He really made you feel like you were back in time, where you were treated like royalty when coming into the town's bakery.

As I sat and enjoyed a cupcake, I could hear Nancy welcoming more people as they came through the door. Her low, comforting voice made you want to stay a while. And we did.

The after-hours grand opening party had quite a few well wishers show up. All the time and effort put into that day was well worth it. People came to show their support and walked away with, well, some incredible edibles.

​And you can, too. Tell them we sent you. They'll love to see you!

We recently did a story on the sneak peek of Incredible Edible's retail shop and hope you're excited for the grand opening July 21st. Owner Nancy Knarr sure is! 

Nancy, along with Pastry Chef Heather Angus, are ready to show scores of people what they have already been famous for - making incredibly good sweet treats. More than 20 years experience in making special event cakes, treats and wedding cakes, the time came to let others experience the adventure of walking inside a shop and getting some, well, incredible edibles! 

Here's an exclusive sneak peek of what we picked up. Enjoy.