All restaurants have menus. When you are seated, you're handed one. If you want take out, you ask for one. It's how we decide what we are going to actually eat and what exciting dishes are offered to satisfy our taste buds.
In today's society, we live by the swipe. We die by the swipe. Face it, we're swiping by everything at a cheetah's pace to find what interests us. If it's not appealing, it gets passed like a slow car on the interstate.
Some of our local restaurants post their daily menus to Facebook and other social media mediums to attract customers. While having the generic posting in words, it helps to add a photo, too.
Deer in headlights. A photo of an excellent daily special will stop the swiping for a second. That second is key because then the mind wants to know what is that mouthwatering dish on my screen!
Then they read what it is. Chances are it will be liked, shared, favorited, retweeted, etc. The payoff is actually having the person dine in or take out.
So, I recommend all of our Georgetown restaurants add a photo to their daily menu postings. Having a wonderful dish showcased with the daily menu grabs the eyes and mind at the same time. More importantly, some of the more involved specials are done justice with a photo more than words. A picture, may I remind, is worth a thousand words.
The more restaurants sharing daily menus with photos, the more traction among potential customers is generated. Dedicate one person to do this and make it routine, friends!
People eat with their eyes, so give them something to drool over!